If you search for your name, you will realize many people share the same name. That means if someone with your name does something wrong that goes to the internet, it could also affect your reputation. People work hard to maintain a good name, and it cannot be fair if you suffer because of someone else’s mistakes. So, what should you do if someone or a company that shares the same name does something terrible? How do you convince the public that that was not you? Let us look at what a doppelganger is and how to rebuild your reputation online.

What is a Reputation Doppelganger?

When you have put a lot of work into building your brand or individual name, you wouldn’t want someone to ruin it. However, such things happen when someone with the same name is involved in a scandal. That does not mean you cannot fix your name. You have a reputation doppelganger if you share the same name. This is why it is advisable to change your online name a little bit if you randomly share it with a relative, a celebrity, or someone else.

Few people will dig deeper to know if that is really you when searching for the name. Therefore if your name always pops up on negative search results, it can impact you significantly. This is worse when seeking a job or a new client for your business or a life partner. Therefore, if someone who shares your name makes a mistake, the consequences will come to you too. Hence, you must find a way to reclaim your good reputation. Here is what you need to do.

What to Do to Restore Your Online Reputation

Restoring your reputation takes work, especially if the person is high-profile. However, it is possible to do it. Here are the things you should do.

1.      Hire a Reputation Manager

The first thing you need to do is to hire an online reputation management expert. The professional will help you know the extent of the damage caused, how far the bad name has gone and what you must do to reclaim your good name. Get DigitalOX Ltd, an experienced and skilled company, to assist you in restoring your reputation. They will also guide you on what to do to ensure you are not mistaken for your counterpart.

2.      Use a Different Name

The next thing you need is to differentiate your name. When you use a different name, your name will pop up on other search results. So, try exchanging it with a nickname or your full name if the doppelganger uses their short forms. You can also add another term in the middle or an initial.

3.      Optimize Your Online Presence

Google ranks relevant information and websites higher. Therefore, optimize your online presence if you want to rank higher than the counterpart with a negative reputation. Create engaging and informative content, post frequently and be active on social media.

Bottom Line

If someone with a common name has a negative reputation, your name will always pop up when people search for the information. Therefore, knowing how to protect your name and ensure someone else’s mistakes do not ruin it is crucial. Hire an online reputation manager, change your name and optimize your online presence.