Marketing and sales campaigns are expensive business investments. For this reason, you’ll want to know if the campaign is effective or not. One way to determine this is through call tracking. The good thing about this is that you can use call tracking software and track different metrics.
Here are metrics to track with call tracking software.
1. Call volume
The service tracking software uses a call volume metric that identifies which campaign drives more calls. The call volume metric gives you a better view of your business ROI. A Service Call Tracking Software gives you call volume reports that enable you to track the success of your updates.
For instance, if your recent update increases your call traffic, that will signify success in your operations. Also, call volume will show the growth of your business and helps you identify areas requiring modifications.
2. Call source.
If you can identify the source of a campaign that drove most calls, you’ll be able to decide where to invest. Therefore, use different phone numbers to track and report the calls effectively. For instance, you can list multiple numbers on social media channels and landing pages. Such dynamic number insertion helps you track the performance of your campaigns independently.
3. Conversation duration
A high call volume won’t necessarily mean your marketing strategy is doing well. Instead, call duration matters more. You’ll have better chances of converting a lead into a customer when the conversation lasts longer. A call tracking software will track the duration metrics to identify which ad is more effective.
4. Time of phone call
With call tracking software, you can tell the time of day you get more call volume. For your inbound calls, the time of phone call metric is essential. The data helps you establish a connection between call frequency and time of the day. After launching the connection, effectively schedule your campaigns. Give offers or change the campaign or ad message to increase low traffic hours.
5. Landing page performance
When users click your PPC, the links direct them to your landing page. On your landing page, they can either fill out the contact form, start an online interaction with the on-site chatbot or pick up phone calls. These call tracking metrics give you a clear and accurate conversion rate. That’s because you’ll collect data from the three modes of interaction on your landing page.
6. Previous interactions
Typically, a phone call won’t be the first interaction between your business and the customer. Instead, they start by searching your website or social media channels before calling. You can use this tracking metric to identify those interactions. Such data include;
- The keyword that directed them to your website
- The questions the lead used while searching
- Digital content interaction.
With service tracking software, you’ll be able to track both the website and call metrics. That way, you’ll be able to apply effective marketing techniques.
Conclusion
Call tracking software is a necessity for all businesses. With call tracking software, you can identify the strengths and weaknesses of your marketing campaign and make necessary changes. Choose software with advanced features to track different metrics.
